Multiply visuals without diluting the brand

The redesign produced two assets: an illustrated graphic identity and a brand book. We turned these into the engine for visual production, rather than just reference documents tucked away in a folder.

• The brand book is stored in Plaetor and Notion, and loaded as a reference into ChatGPT. It is no longer a PDF that no one ever opens; it becomes the constraint that every generation must respect.
• Generic prompts encode the art direction — material, lighting, framing, palette. These are combined each time with the specific request prompt. The operator describes what they need; the art direction is already built into the system.
• First pipeline: graphic illustrations derived from the redesign, adapted via workflow to feed the website and social media.
• Second pipeline: lifestyle content, generated in volume from product shots, in strict compliance with the guidelines.

• The brand book is applied rather than consulted.
• Art direction remains consistent across all media regardless of volume: it is no longer a matter of vigilance, but a system constraint.
• The volume of visuals available for media increases significantly.