Jewelry · Provence
Pellegrin
Modernizing a 180-year-old house, accelerating its growth, and transforming its organization.
Strat. offre
Branding
Site internet
Digitalisation
Stratégie de comm. 360
CRM
Media
The context
A Provençal jewelry house with 180 years of history, renowned for the quality of its stones and the excellence of its workshop.
The house wanted to refresh its image and accelerate its growth. Our assessment revealed that the brand was only part of the challenge: the operational model and data management were hindering development just as much as the positioning.
Objectives
- Evolving the Pellegrin & Fils brand and its marketing
- Boosting product development
- Deploying a premium omnichannel customer experience
- Optimizing internal collaboration and communication processes
What we've done
- New art direction and brand platform
- Restructuring of collections
- New transactional website and digital ecosystem overhaul
- Photo and video production
- CRM and marketing automation plan
- Media launch and external communication plan
- Digitalization of boutiques for order management
- Digitalization of workshop production and performance management
- Centralization of project management and communication methodology
- Recruitment for marketing roles and implementation of HR tools
Our dedicated team
- Art direction and photography: Flot Noir
- Production: Chokoprod
- Shopify Development: Pam
- Media: Good Light
- SEO: Première page
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Have a project, a question, or just want to bounce some ideas around?
Jean-Sébastien Prunet
+33 6 22 79 23 16
hello@tiwis.fr
+33 6 22 79 23 16
hello@tiwis.fr
Let’s take a moment to discuss your challenges, your vision, and to identify the key questions we need to address together.
Get in touch with me directly or book a video call below.
Get in touch with me directly or book a video call below.