Fieldwork first: client interviews, usage observation, and identifying the real pain points to solve. From this, I define the unique space only you can occupy and the distinctive assets that make it memorable, then I test the proposition before we launch it.
I audit your product range offer by offer: who it is for, what it replaces for the customer, and what it costs to produce and sell. I rebuild the architecture, pricing tiers, and the key selling points that drive conversions.
I define sales channels, model their acquisition costs, and work backward from business plan targets to determine the traffic and conversion rates required to achieve them. I sequence the launch, and then continuously fine-tune the strategy based on observed results.
I map real-world customer journeys—acquisition, conversion, and repeat purchase—and address friction points where they cost the most: e-commerce, retail, CRM, and customer service.
