Superhead

Offer strategy

Business model

Branding

360 communication strategy

CRM

context

Peak was a startup looking for its model and identity to launch a pure player premium hotel sales activity in the mountains, mainly aimed at the British market.

‍

As with any launch from scratch, everything needed to be built: from the strategic definition of the brand and its business model to the complete implementation of the operational chain.

‍

Objectives

Defining the value proposition and identity
Brand building
Definition of the business model and implementation of its management
Operational deployment and platform development

Achievements

Development of a new brand, Superhead, and its visual identity
Development of the customer journey strategy and CRM
Management of the design and development of the web and mobile platform
Photo and video production for the first campaigns
Definition of the launch plan and implementation of media performance and conversion management
Recruiting the marketing and product team