Identify your levers

of growth and define

the right place for your brand

in a changing market.

Analysis and strategic positioning

Understand your customers, your competitors and the background trends to build a solid positioning, differentiating and sustainable.

We support companies in the analysis of their markets, whether they are in the start-up, diversification or repositioning phases.

Our approach combines data, field observation and collective intelligence to inform strategic decisions. We translate insights into concrete areas of development, allowing you to adjust or confirm your brand, offer or business positioning.

Our approach combines the rigor of strategic analysis with the dynamics of design thinking. We start from the reality of uses, customer expectations and weak signals to formulate testable hypotheses, then co-build with your teams the most valuable scenarios.

Project process

Average duration between 4 and 8 weeks depending on the extent of the market and the desired depth of study.

Diagnosis and framework

Definition of the scope of study:

market, segments, players, geographical areas.

Identification of internal issues

(offers, customers, growth goals).

This phase makes it possible to clarify the problem.

strategic and to prioritize areas of analysis.

Data collection and analysis

Definition of the scope of study:

market, segments, players, geographical areas.

Identification of internal issues

(offers, customers, growth goals).

This phase makes it possible to clarify the problem.

strategic and to prioritize areas of analysis.

Positioning and screenwriting

Definition of the scope of study:

market, segments, players, geographical areas.

Identification of internal issues

(offers, customers, growth goals).

This phase makes it possible to clarify the problem.

strategic and to prioritize areas of analysis.

Strategic recommendation and road map

Definition of the scope of study:

market, segments, players, geographical areas.

Identification of internal issues

(offers, customers, growth goals).

This phase makes it possible to clarify the problem.

strategic and to prioritize areas of analysis.

Deliverables

  • Internal diagnosis and mapping of issues

  • Competitive and sectoral benchmark

  • Analysis of trends and weak signals

  • Summary of customer studies and behavioral insights

  • Market and opportunity mapping

  • Positioning axes and strategic scenarios

  • Final positioning recommendation

  • Action plan and implementation road map

  • Presentation and feedback materials

Discover our methods
and concrete deliverables

Tailored corporate

brand site

Bring your brand to life through a unique, coherent and emotionally engaging digital experience.

Efficient

e-commerce site

Design a successful online store, designed to sell better, retain and enhance your brand with every click.

Seamless

mobile experience

Create powerful and consistent applications across devices for seamless and engaging user experiences.

Data strategy,

AI and automation

Transform your customer knowledge into a growth driver through data, artificial intelligence and automation.

CRM program

deployment

Build a sustainable and agile customer relationship through a CRM platform at the service of knowledge, satisfaction and growth.

Customer support

platform

Your turnkey customer relationship ecosystem and content for an optimal experience and satisfaction.