Consulting firm in strategy, product and digital innovation.
Deals
Consulting firm in strategy, product and digital innovation.
Expertise
Consulting firm in strategy, product and digital innovation.
Modernizing the brand, accelerating its development and transforming its organization
With 180 years of history, Maison Pellegrin is a symbol of jewelry in Provence and has accompanied families in the region for generations at important moments in their lives. It is recognized for the quality of its stones and the excellence of the jewelry art carried out in its workshops in Provence.
Driven by a growth objective and the need to refresh its image, the house has initiated a major overhaul of its product strategy, marketing and internal organization.
Develop the Pellegrin & Fils brand and its marketing
Boosting product development
Deploy a high-end omnichannel customer experience
Optimize internal collaboration and communication processes
New art direction and brand platform
Restructuring collections
New transaction site and redesign of the digital ecosystem
Photo and video production
CRM and marketing automation plan
Media and external communication launch plan
Digitization of stores for order management
Digitalization of workshop production and performance management
Centralization of project management and communication methodology
Recruiting marketing positions and implementing HR tools
AD and photography: FLOT NOIR
Production: Chokoprod
Shopify development: Pam
Media: Good Light
SEO: First page
