
Growth strategy and brand platform
Despite strong growth since their creation three years earlier, the firm's partners noted both the change in their profession and the need to strengthen their service offering.
Recognizing the importance of moving the boundaries, the collaboration was built as a real partnership, integrating a 360° study of the needs of their customers as well as of their functioning as a company.
Redefining a legal offer aligned with MV's DNA
Clarifying the firm's positioning and affirming its identity
Implement steering and management methods
Deploy a structured commercial approach and strengthen the acquisition
Definition of MV's DNA and value proposition
Redefinition of the offer according to the types of customers, with the implementation of subscription models
Creation of a new visual identity and a graphic charter (logo, colors, major supports...)
Development of a new website and associated communication tools
Implementation of KPIs and analysis tools
Establishment of governance and communication routines
Implementation of HR tools and recruitment procedures
Launch of external communication processes and partnerships



Brand identity: Formo Studio
Web design: Poppy Studio