Growth strategy and brand platform

Malafosse-Vedel

Business model
Offer strategy
Brand identity
Web site
Digitalization

Despite strong growth since their creation three years earlier, the firm's partners noted both the change in their profession and the need to strengthen their service offering.

Recognizing the importance of moving the boundaries, the collaboration was built as a real partnership, integrating a 360° study of the needs of their customers as well as of their functioning as a company.

Objectives

  • Redefining a legal offer aligned with MV's DNA

  • Clarifying the firm's positioning and affirming its identity

  • Implement steering and management methods

  • Deploy a structured commercial approach and strengthen the acquisition

Achievements

  • Definition of MV's DNA and value proposition

  • Redefinition of the offer according to the types of customers, with the implementation of subscription models

  • Creation of a new visual identity and a graphic charter (logo, colors, major supports...)

  • Development of a new website and associated communication tools

  • Implementation of KPIs and analysis tools

  • Establishment of governance and communication routines

  • Implementation of HR tools and recruitment procedures

  • Launch of external communication processes and partnerships

Partners

  • Brand identity: Formo Studio

  • Web design: Poppy Studio

Buisness cases
Buisness cases
Buisness cases
Buisness cases